Sosyal Medya ile Değişen Hayatlar

  This book is the result of a project trying to analyze the way users present themselves on Instagram. In the research carried out in May 2019, the profiles of eight different Instagram phenomena were analyzed with the random sampling method. The "self-presentation analysis form" developed by Erving Goffman was used to analyze the Instagram profiles, focusing on the differences between the first and last posts of the phenomena to see how Instagram changed the self-presentation. In addition, face-to-face structured interviews with fourteen phenomena were used to test the analysis results. has been carried out.

Research results show that phenomenal users use social media platforms to keep the communication channel open with their followers. These platforms, which are used as a communication tool, transform the phenomenon users into the profile desired by the followers. The digital actions of this transformation are the concern of gaining likes, comments and new followers. Aesthetics of likes and follower anxiety; While the phenomenon transforms users into someone new outside of themselves, it sometimes alienates them from themselves. It is observed that there are huge differences between the self presented by the phenomenon users at the beginning and the self presentations after becoming a phenomenon. Finally, Instagram causes many changes in the daily lives of the phenomenon users.

Dear reader; This book reveals how virtual identities formed on social media platforms differ from real identities, why users feel free to design personal digital selves, and how self-presentation is transformed under the influence of digitalization and followers from a social-psychological point of view.

INGREDIENTS

1. COMMUNICATION, SOCIETY AND INDIVIDUAL

Importance of Communication

Society and Individual Relationship

2. SELF PRESENTATION AND OBSERVANT EFFECT IN DAILY LIFE

Self Definitions

Self respect

Theories of the Self

Self Schemas

The Self - Identity Difference

Presenting the Self

Self Presentation Motives

Self-Representation and Observer Effect in Everyday Life

3. CONDITIONS MAKING SELF PRESENTATION POSSIBLE ON SOCIAL MEDIA

Globalization

Web 2.0 and the Interaction Phenomenon

Digitalization

Network Society

New Media and Social Media

Social Media and Self Presentation

4. FACTS THAT TRICK USERS' SELF-PRESENTATION IN SOCIAL MEDIA

Illusion of Self

Social Impact, Compliance and Imitation

Desire to be Popular and Shares Based on Likes

Self-Conflict

Difference Between Self and Ideal Self

Narcissistic Tendency in Social Media

5. SURVEILLANCE, OBSERVANT EFFECT, SOCIAL MEDIA AND USER

Surveillance

Observer Effect

6. RESEARCH ON THE EFFECT OF THE OBSERVANT ON SELF PRESENTATION ON INSTAGRAM

Theoretical Framework of the Research

Research Questions

Research Hypothesis

Purpose and Scope of the Research

Data Collection Tools and Method of the Research

Dramaturgical Analysis of Instagram Posts

A General Evaluation of Instagram Dramaturgical Analysis